Brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers. Branding is the process of shaping the perceptions of customers and other stakeholders about a product or business. A brand can communicate the qualities, values, and promises of a product or business to the target audience.
A good brand in tech is one that has a clear identity, personality, and positioning in the market. A good brand in tech also offers innovative solutions, creates customer loyalty, and adapts to changing customer needs and expectations.